Tag Archives: Social media
Think about the cogs that drive your firm’s marketing. These can include business development, client outreach, public relations, niche or practice groups, collateral materials, communications and – the one that we want to talk about – external communications, primarily e-newsletters.
If you have recently skimmed a magazine or a publication, you may have noticed odd little bar code boxes, called “QR” codes, lurking on the pages. QR codes are similar to the bar codes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. QR codes can be scanned with a smart phone to provide a link to a website or other information. To scan them, smart phone owners must download a QR code application.