Tag Archives: service promise

Do Your Prospects Believe You?

Posted on January 9, 2012 by admin

Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?

Posted in Business Development, Develop Your Expertise, Position Yourself as a Leader | Tagged Accountant, building trust, Business, Client development, client testimonials, Prospect development, service promise | Leave a comment

INFORMATION CENTER

BLOG

Tax season is over: Did your client relationships survive?

Your client’s tax returns are filed, hopefully the junk food in your desk drawer is gone and vacation plans now seem like a reality. Before you shift into post tax season mode, now is a good time to find out how your firm did with client relationships and what you can do to improve.

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10 Sure Fire Ways to Use Your Expertise in 2013

Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.

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ARTICLES

Measure Your Social Media Return on Investment

Thinking Bigger Business Media, November, 29, 2011 Read more>

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Online Strategies Help Step Up Your Referral Marketing Program

Thinking Bigger Business Media, November, 1, 2011 Read more>

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WHITE PAPERS

How to Leverage Associations and Groups to Build Your Expertise

Part of building a career requires you to be known as the expert in what you do. And people often turn to associations and organizations to find the experts they need. However, to be truly successful, you to have a strategy to identify the right organizations that will give you the springboard to not only showcase your knowledge, but also to build a “following”.

The Expertise Perspective: Get Known for What You Know

This white paper is designed to help professional services providers capitalize on their expertise to develop an attraction factor to generate new clients. Similar strategies are employed by top branding and marketing companies.
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