Tag Archives: Prospect development
Groundswell… Using a client advisory board to create raving fans
One great way to build your expertise with prospects (while also building raving fans) is to create an advisory board.
Been Niched Slapped? Create a Niche Practice that Attracts Clients
If you just lost a big prospect to someone who really understood their business (and it’s obvious you didn’t), you’ve been niche slapped.
10 Ways Firms Screw Up Their Marketing Efforts
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Do Your Prospects Believe You?
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
How to Keep your E-newsletter Machine Working
Think about the cogs that drive your firm’s marketing. These can include business development, client outreach, public relations, niche or practice groups, collateral materials, communications and – the one that we want to talk about – external communications, primarily e-newsletters.
Who are You Chasing? Focus Your Business Development Efforts
If you’ve ever owned a dog, you’re familiar with the temperament: easily diverted, always looking for the next bird/rabbit/lawnmower to chase, all fun, but no focus. Is this your business development model to generate leads? Are you randomly chasing prospects?
