Tag Archives: Prospect development
One great way to build your expertise with prospects (while also building raving fans) is to create an advisory board.
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
If you’ve ever owned a dog, you’re familiar with the temperament: easily diverted, always looking for the next bird/rabbit/lawnmower to chase, all fun, but no focus. Is this your business development model to generate leads? Are you randomly chasing prospects?