Tag Archives: Marketing
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
Have you identified the attributes that you can help you to build your brand and profile your expertise?
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Clients tell us that the hardest part of marketing and business development is breaking the stop…start…stop….start cycle. Just like the clutch on a car that refuses to engage, your firm’s marketing efforts can occasionally be jammed up too. So how do you keep your marketing efforts moving?
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
Great ideas, from the winners of Accounting Today’s Best Firms to Work awards, to create a client (and employee) driven culture.
How can you align your firm with meaningful goals?
Co-opetition. The story of how two competitors aligned themselves to form AccelerAction. AccelerAction> Accelerates business interactions of professional service firms.