Tag Archives: Marketing
7 Online Trends Impacting Professional Services Firms
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
So You Think You are Special? Are You Using Your Expertise to Differentiate Your Brand?
Have you identified the attributes that you can help you to build your brand and profile your expertise?
10 Ways Firms Screw Up Their Marketing Efforts
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Stop, Start, Stop, Start
Clients tell us that the hardest part of marketing and business development is breaking the stop…start…stop….start cycle. Just like the clutch on a car that refuses to engage, your firm’s marketing efforts can occasionally be jammed up too. So how do you keep your marketing efforts moving?
Partner, We Hear You
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
How to Keep your E-newsletter Machine Working
Think about the cogs that drive your firm’s marketing. These can include business development, client outreach, public relations, niche or practice groups, collateral materials, communications and – the one that we want to talk about – external communications, primarily e-newsletters.
What Makes a Good Firm Better? Building a Culture That Produces Results
Great ideas, from the winners of Accounting Today’s Best Firms to Work awards, to create a client (and employee) driven culture.
The “Real” Magic Bullet: Developing a Strong Brand Position and Strategic Marketing Plan
How can you align your firm with meaningful goals?
Co-opetition: The Story of How AccelerAction was Born
Co-opetition. The story of how two competitors aligned themselves to form AccelerAction. AccelerAction> Accelerates business interactions of professional service firms.
