Tag Archives: Marketing and Advertising
Stop, Start, Stop, Start
Clients tell us that the hardest part of marketing and business development is breaking the stop…start…stop….start cycle. Just like the clutch on a car that refuses to engage, your firm’s marketing efforts can occasionally be jammed up too. So how do you keep your marketing efforts moving?
Partner, We Hear You
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
How to Keep your E-newsletter Machine Working
Think about the cogs that drive your firm’s marketing. These can include business development, client outreach, public relations, niche or practice groups, collateral materials, communications and – the one that we want to talk about – external communications, primarily e-newsletters.
The “Real” Magic Bullet: Developing a Strong Brand Position and Strategic Marketing Plan
How can you align your firm with meaningful goals?
Co-opetition: The Story of How AccelerAction was Born
Co-opetition. The story of how two competitors aligned themselves to form AccelerAction. AccelerAction> Accelerates business interactions of professional service firms.
