Tag Archives: idea
5 Ways Technical Professionals can get in the Marketing Mode.
Your client’s tax returns are filed, hopefully the junk food in your desk drawer is gone and vacation plans now seem like a reality. Before you shift into post tax season mode, now is a good time to find out how your firm did with client relationships and what you can do to improve.
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
Thinking Bigger Business Media, November, 29, 2011 Read more>
Thinking Bigger Business Media, November, 1, 2011 Read more>
Part of building a career requires you to be known as the expert in what you do. And people often turn to associations and organizations to find the experts they need. However, to be truly successful, you to have a strategy to identify the right organizations that will give you the springboard to not only showcase your knowledge, but also to build a “following”.
This white paper is designed to help professional services providers capitalize on their expertise to develop an attraction factor to generate new clients. Similar strategies are employed by top branding and marketing companies.
DOWNLOAD WHITE PAPER
Kristin Wing offers a few suggestions in this month’s Accounting Today acticle. Read it>
On Wednesday, January 25th, the Kansas City Star’s 913 section profiled AccelerAction and its principals. Read it >