Tag Archives: Client development
Been Niched Slapped? Create a Niche Practice that Attracts Clients
If you just lost a big prospect to someone who really understood their business (and it’s obvious you didn’t), you’ve been niche slapped.
7 Online Trends Impacting Professional Services Firms
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
10 Ways Firms Screw Up Their Marketing Efforts
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Your Reset Button for a Successful Selling Season
Before you mentally unplug from the chaos of the last few weeks, we suggest you take time to “hit your reset button” with your business development and marketing efforts. Conversations with clients are still fresh and hopefully you’ve uncovered additional ideas and opportunities for clients. More importantly, you can now kick start the selling season with prospects and referral sources.
Do Your Prospects Believe You?
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
The Client Bingo Card: An Approach to Cross-Selling
Take the bingo analogy one step further and create your own client bingo card designed to boost your business development.
