Tag Archives: Business
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
The power of focus can not only position you as an industry leader but can create an attraction factor for your firm.
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
Clients tell us that the hardest part of marketing and business development is breaking the stop…start…stop….start cycle. Just like the clutch on a car that refuses to engage, your firm’s marketing efforts can occasionally be jammed up too. So how do you keep your marketing efforts moving?
Great ideas, from the winners of Accounting Today’s Best Firms to Work awards, to create a client (and employee) driven culture.
Critical components to “pitch” stories to newspapers, journals and other online/offline publications.
Unclog your sales pipeline. Turn more prospects into clients by developing a tracking and accountability system.