Website Development

7 Online Trends Impacting Professional Services Firms

The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.

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How to Keep your E-newsletter Machine Working

Think about the cogs that drive your firm’s marketing. These can include business development, client outreach, public relations, niche or practice groups, collateral materials, communications and – the one that we want to talk about – external communications, primarily e-newsletters.

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Your Firm’s Website: It’s Not a Sprint, It’s a Marathon

Launching a new website for your professional service firm requires planning and a bit of patience.

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10 Things to Consider Before You Build a New Website: A Recipe to Position Your Firm

We are a society of ‘instant gratification’ – we want it now, and we want it perfect. That’s a great philosophy if you’re ordering a hamburger. Not a great model for building a website or building an online presence.

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Call us the Super Sleuths of the Web: Does Your Firm’s Website Promote Your Expertise?

We recently reviewed over 150 accounting and law firm websites to find out what separates a good site from a GREAT site. Frankly, we had a hard time identifying firm websites that knocked our socks off, especially with smaller firms which obviously have fewer resources.

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Stop Talking to Me in French! Creating a Client-focused Message

As a professional service firm, one of the best marketing strategies is to give potential prospects an opportunity to experience your firm and gain an understanding of how you could potentially help them.

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