Speaking
10 Sure Fire Ways to Use Your Expertise in 2013
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
Posted in Blog, Business Development, Develop Your Expertise, Make it Happen, Marketing Strategy, Position Yourself as a Leader, Promote Your Expertise, Publicity, Referral Marketing, Speaking
Tagged Accountant, associations, Business, Expert, Expertise, Law firm, mentoring, Professional Service Firms, publicity, referral marketing, speaking
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Groundswell… Using a client advisory board to create raving fans
One great way to build your expertise with prospects (while also building raving fans) is to create an advisory board.
Posted in Blog, Business Development, Networking, Position Yourself as a Leader, Promote Your Expertise, Referral Marketing, Speaking
Tagged Accountant, business development, Client advisory board, Client debelopment, leadership, Prospect development, Relationship mangement, roundtable
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7 Online Trends Impacting Professional Services Firms
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
Posted in Blog, Business Development, Content Development, Develop Your Expertise, Marketing Strategy, Position Yourself as a Leader, Promote Your Expertise, Speaking, Website Development, White Papers, Writing
Tagged Accountant, Business, Client development, Expertise, Marketing, Professional Service Firms, Specialists, thought leader, Website
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