Publicity
10 Sure Fire Ways to Use Your Expertise in 2013
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
You’ve Got News: How to Tell Your Story to Build Your Expertise
All the hard work, long hours and attention to detail have finally paid off. And you now have the perfect opportunity to take advantage of these events by promoting your story to business and trade press. Four suggestions for the perfect pitch.
When Things Go Horribly Wrong: Does Your Firm Have a Crisis Communication Plan?
We are all human, subject to the frailties of life and, frankly, stuff happens. We tend to take it for granted life is good in our firms, while hoping nothing tragic will ever happen. And then it does. Is your firm prepared to handle a crisis?
You Call that News? Amp Up Your Public Relations
Critical components to “pitch” stories to newspapers, journals and other online/offline publications.
