Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
All the hard work, long hours and attention to detail have finally paid off. And you now have the perfect opportunity to take advantage of these events by promoting your story to business and trade press. Four suggestions for the perfect pitch.
We are all human, subject to the frailties of life and, frankly, stuff happens. We tend to take it for granted life is good in our firms, while hoping nothing tragic will ever happen. And then it does. Is your firm prepared to handle a crisis?
Critical components to “pitch” stories to newspapers, journals and other online/offline publications.