Networking
Groundswell… Using a client advisory board to create raving fans
One great way to build your expertise with prospects (while also building raving fans) is to create an advisory board.
How to Leverage Associations and Groups to Build Your Expertise
Part of building a career requires you to be known as the expert in what you do. And people often turn to associations and organizations to find the experts they need. However, to be truly successful, you to have a strategy to identify the right organizations that will give you the springboard to not only showcase your knowledge, but also to build a “following”.
10 Ways Firms Screw Up Their Marketing Efforts
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Your Reset Button for a Successful Selling Season
Before you mentally unplug from the chaos of the last few weeks, we suggest you take time to “hit your reset button” with your business development and marketing efforts. Conversations with clients are still fresh and hopefully you’ve uncovered additional ideas and opportunities for clients. More importantly, you can now kick start the selling season with prospects and referral sources.
Holiday Smackdown – 10 Tips for Business Networking at Holiday Parties
A few tips to think about to maximize your holiday merry making (actually they work year round, not just at the holidays!).
Holiday Greetings – Goodbye Grinch. Tips to Make Holiday Cards Easier… And More Effective
If the conversation about sending out holiday cards elicits an “ugh, it can’t be that time of year again” from your firm’s management team, we encourage you to think differently about this annual ritual.
