One great way to build your expertise with prospects (while also building raving fans) is to create an advisory board.
Part of building a career requires you to be known as the expert in what you do. And people often turn to associations and organizations to find the experts they need. However, to be truly successful, you to have a strategy to identify the right organizations that will give you the springboard to not only showcase your knowledge, but also to build a “following”.
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Before you mentally unplug from the chaos of the last few weeks, we suggest you take time to “hit your reset button” with your business development and marketing efforts. Conversations with clients are still fresh and hopefully you’ve uncovered additional ideas and opportunities for clients. More importantly, you can now kick start the selling season with prospects and referral sources.
If the conversation about sending out holiday cards elicits an “ugh, it can’t be that time of year again” from your firm’s management team, we encourage you to think differently about this annual ritual.