Position Yourself as a Leader
10 Sure Fire Ways to Use Your Expertise in 2013
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
Groundswell… Using a client advisory board to create raving fans
One great way to build your expertise with prospects (while also building raving fans) is to create an advisory board.
How to Leverage Associations and Groups to Build Your Expertise
Part of building a career requires you to be known as the expert in what you do. And people often turn to associations and organizations to find the experts they need. However, to be truly successful, you to have a strategy to identify the right organizations that will give you the springboard to not only showcase your knowledge, but also to build a “following”.
Been Niched Slapped? Create a Niche Practice that Attracts Clients
If you just lost a big prospect to someone who really understood their business (and it’s obvious you didn’t), you’ve been niche slapped.
7 Online Trends Impacting Professional Services Firms
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
So You Think You are Special? Are You Using Your Expertise to Differentiate Your Brand?
Have you identified the attributes that you can help you to build your brand and profile your expertise?
The Power of Focus
The power of focus can not only position you as an industry leader but can create an attraction factor for your firm.
Do Your Prospects Believe You?
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
Partner, We Hear You
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
New Whitepaper. New Website.
It’s always a good idea to take a hard look at your brand, what you believe and how you serve your clients. We are pleased to announce that we did our version of spring cleaning by revamping the AccelerAction website and evolving our marketing approach.
