Make it Happen
10 Sure Fire Ways to Use Your Expertise in 2013
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
Stop, Start, Stop, Start
Clients tell us that the hardest part of marketing and business development is breaking the stop…start…stop….start cycle. Just like the clutch on a car that refuses to engage, your firm’s marketing efforts can occasionally be jammed up too. So how do you keep your marketing efforts moving?
Motivating the Middle
We are not talking about your waistline, but rather the people who work in your firm. How to motivate, inspire and create a sense of action with your professionals? T.J. Sullivan, founder of Campuspeak, a speaking/workshop agency out of Denver, …
Partner, We Hear You
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
How to Keep your E-newsletter Machine Working
Think about the cogs that drive your firm’s marketing. These can include business development, client outreach, public relations, niche or practice groups, collateral materials, communications and – the one that we want to talk about – external communications, primarily e-newsletters.
Flip Your Brain
5 Ways Technical Professionals can get in the Marketing Mode.
Integrating Marketing Into Your Daily Routine
Have you ever heard the expression “how to eat an elephant”? One bite at a time (with respect to those wonderful pachyderms!). The same goes for your marketing efforts. If you can break down the smaller steps, you’ll have an …
What Makes a Good Firm Better? Building a Culture That Produces Results
Great ideas, from the winners of Accounting Today’s Best Firms to Work awards, to create a client (and employee) driven culture.
When Things Go Horribly Wrong: Does Your Firm Have a Crisis Communication Plan?
We are all human, subject to the frailties of life and, frankly, stuff happens. We tend to take it for granted life is good in our firms, while hoping nothing tragic will ever happen. And then it does. Is your firm prepared to handle a crisis?
How to Hire a Marketing Agency
Web CPA, July 15, 2010 Read more>
