Develop Your Expertise
10 Sure Fire Ways to Use Your Expertise in 2013
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
Been Niched Slapped? Create a Niche Practice that Attracts Clients
If you just lost a big prospect to someone who really understood their business (and it’s obvious you didn’t), you’ve been niche slapped.
7 Online Trends Impacting Professional Services Firms
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
So You Think You are Special? Are You Using Your Expertise to Differentiate Your Brand?
Have you identified the attributes that you can help you to build your brand and profile your expertise?
10 Ways Firms Screw Up Their Marketing Efforts
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Your Reset Button for a Successful Selling Season
Before you mentally unplug from the chaos of the last few weeks, we suggest you take time to “hit your reset button” with your business development and marketing efforts. Conversations with clients are still fresh and hopefully you’ve uncovered additional ideas and opportunities for clients. More importantly, you can now kick start the selling season with prospects and referral sources.
The Power of Focus
The power of focus can not only position you as an industry leader but can create an attraction factor for your firm.
Do Your Prospects Believe You?
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
Partner, We Hear You
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
New Whitepaper. New Website.
It’s always a good idea to take a hard look at your brand, what you believe and how you serve your clients. We are pleased to announce that we did our version of spring cleaning by revamping the AccelerAction website and evolving our marketing approach.
