Your client’s tax returns are filed, hopefully the junk food in your desk drawer is gone and vacation plans now seem like a reality. Before you shift into post tax season mode, now is a good time to find out how your firm did with client relationships and what you can do to improve.
Anyone who has worked with us has heard us repeat the the mantra “get known for your expertise!” over and over again. After all, it’s what’s between your ears (that is, your brain) that is chock full of business, law or accounting knowledge. It’s your job to figure out how to position your expertise with prospective clients.
All the hard work, long hours and attention to detail have finally paid off. And you now have the perfect opportunity to take advantage of these events by promoting your story to business and trade press. Four suggestions for the perfect pitch.
One great way to build your expertise with prospects (while also building raving fans) is to create an advisory board.
Part of building a career requires you to be known as the expert in what you do. And people often turn to associations and organizations to find the experts they need. However, to be truly successful, you to have a strategy to identify the right organizations that will give you the springboard to not only showcase your knowledge, but also to build a “following”.
The wonderful folks at Hinge recently announced findings from their annual research study of online strategies for professional services firms. Part of the study identified 5 trends that will shape the future of professional services firms.
Have you identified the attributes that you can help you to build your brand and profile your expertise?
We’ve watched professional service firms bobble the marketing ball over the years and have observed a few common bad plays that wound up costing them prospects and money. As you begin to craft your strategy, keep these these 10 mis-steps in mind.
Before you mentally unplug from the chaos of the last few weeks, we suggest you take time to “hit your reset button” with your business development and marketing efforts. Conversations with clients are still fresh and hopefully you’ve uncovered additional ideas and opportunities for clients. More importantly, you can now kick start the selling season with prospects and referral sources.