The Power of Focus
The power of focus can not only position you as an industry leader but can create an attraction factor for your firm.
Do Your Prospects Believe You?
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
Stop, Start, Stop, Start
Clients tell us that the hardest part of marketing and business development is breaking the stop…start…stop….start cycle. Just like the clutch on a car that refuses to engage, your firm’s marketing efforts can occasionally be jammed up too.
So how do you keep your marketing efforts moving?
Motivating the Middle
We are not talking about your waistline, but rather the people who work in your firm. How to motivate, inspire and create a sense of action with your professionals? T.J. Sullivan, founder of Campuspeak, a speaking/workshop agency out of Denver, …
Partner, We Hear You
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
How to Keep your E-newsletter Machine Working
Think about the cogs that drive your firm’s marketing. These can include business development, client outreach, public relations, niche or practice groups, collateral materials, communications and – the one that we want to talk about – external communications, primarily e-newsletters.
Bar Code in a Box – Should you consider using QR codes for your business?
If you have recently skimmed a magazine or a publication, you may have noticed odd little bar code boxes, called “QR” codes, lurking on the pages. QR codes are similar to the bar codes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. QR codes can be scanned with a smart phone to provide a link to a website or other information. To scan them, smart phone owners must download a QR code application.
Flip Your Brain
5 Ways Technical Professionals can get in the Marketing Mode.
Integrating Marketing Into Your Daily Routine
Have you ever heard the expression “how to eat an elephant”? One bite at a time (with respect to those wonderful pachyderms!). The same goes for your marketing efforts. If you can break down the smaller steps, you’ll have an …
New Whitepaper. New Website.
It’s always a good idea to take a hard look at your brand, what you believe and how you serve your clients. We are pleased to announce that we did our version of spring cleaning by revamping the AccelerAction website and evolving our marketing approach.