The Power of Focus
The power of focus can not only position you as an industry leader but can create an attraction factor for your firm.
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Do Your Prospects Believe You?
Let’s face it: Americans are a cynical lot. Years ago we never questioned a claim, study or statement about a product or a service. What happened in our experience to turn us from trust to distrust?
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Stop, Start, Stop, Start
Clients tell us that the hardest part of marketing and business development is breaking the stop…start…stop….start cycle. Just like the clutch on a car that refuses to engage, your firm’s marketing efforts can occasionally be jammed up too.
So how do you keep your marketing efforts moving?
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Motivating the Middle
We are not talking about your waistline, but rather the people who work in your firm. How to motivate, inspire and create a sense of action with your professionals? T.J. Sullivan, founder of Campuspeak, a speaking/workshop agency out of Denver, …
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Partner, We Hear You
Three days of sitting through presentations at the Accounting Today Growth & Profitability Summit brought home the point that accounting firm partners must be maniacal multi taskers.
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